Chapter 4 : Entry And Expansion In International Business

Which of the following is NOT a mode of entry into foreign country?

• Export

• Licensing

• Franchising

• Internationalization

Involves selling goods and services in another countries, there's no need facilities or factories overseas

• Exporting

• Licensing

• Franchising

• Joint venture

Company gives the right to use the property to another company in a new market in exchange for a fee

• Exporting

• Licensing

• Joint venture

Under an intellectual property licensing agreement you retain ownership of your patent, copyright, or trademark, but you give another party permission to use some or all of your intellectual property rights for a specific amount of time for a fee or royalty.

• True

• False

McDonald use the following method entry in its international operation in Malaysia.

• Export

• Franchising

• Joint venture

Purchasing the right to use a company name or business process in a specific way. E.g. McDonald’s, Burger King, KFC and Pizza Hut.

• Exporting

• Licensing

• Franchising

• Joint venture