Mix and Match Test Review

What is one reason why companies choose to alter their product mixes?

• To limit costs
• To eliminate competition
• To reduce the quality of their products
• To increase the price of their products

What is one disadvantage of altering an entire product line at one time?

• It guarantees the success of the altered product
• It is too expensive
• It gives competitors a chance to observe the changes
• It limits the extent to which alteration can be used

What is one reason why companies alter their products to reach a larger market?

• To make the products more versatile
• To eliminate competition
• To increase the price of their products
• To reduce the quality of their products

What is trading up as a product-mix strategy?

• Eliminating a product or line from the mix
• Adding a higher priced product or line to the mix
• Adding a lower priced product or line to the mix
• Making changes to existing products or lines

What is one reason why sales of established products may decline when a company uses trading up?

• The company may reduce the quality of established products
• The company may eliminate established products
• The new product or line may not be successful
• The company may reduce the price of established products

What is one reason why companies use trading up to attract a new target market?

• To increase the price of their products
• To reduce the quality of their products
• To add a lower priced product or line to the mix
• To add a higher priced product or line to the mix

What is one reason why companies choose to alter their products to compete effectively?

• To increase the price of their products
• To make the products more versatile
• To reduce the quality of their products
• To eliminate competition

What is one reason why companies choose to alter their products to reach a different target market?

• To eliminate competition
• To appeal to a more exclusive market
• To reduce the quality of their products
• To increase the price of their products

What is one reason why companies choose to alter their products for social good?

• To increase the price of their products
• To eliminate competition
• To make the products better and safer for consumers
• To appeal to a more exclusive market

What is one disadvantage of using trading up to enhance company image?

• The company can eliminate established products
• The company can reduce the quality of established products
• Sales of established products may decline
• The company can reduce the price of established products