Mix and Match Test Review
Authored by David Libera
Other
12th Grade
Used 1+ times
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90 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one reason why companies choose to alter their product mixes?
To limit costs
To eliminate competition
To reduce the quality of their products
To increase the price of their products
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one disadvantage of altering an entire product line at one time?
It guarantees the success of the altered product
It is too expensive
It gives competitors a chance to observe the changes
It limits the extent to which alteration can be used
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one reason why companies alter their products to reach a larger market?
To make the products more versatile
To eliminate competition
To increase the price of their products
To reduce the quality of their products
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is trading up as a product-mix strategy?
Eliminating a product or line from the mix
Adding a higher priced product or line to the mix
Adding a lower priced product or line to the mix
Making changes to existing products or lines
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one reason why sales of established products may decline when a company uses trading up?
The company may reduce the quality of established products
The company may eliminate established products
The new product or line may not be successful
The company may reduce the price of established products
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one reason why companies use trading up to attract a new target market?
To increase the price of their products
To reduce the quality of their products
To add a lower priced product or line to the mix
To add a higher priced product or line to the mix
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one reason why companies choose to alter their products to compete effectively?
To increase the price of their products
To make the products more versatile
To reduce the quality of their products
To eliminate competition
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