Place

"Place" in 4Ps of marketing means:

• Distribute

• Distribution

• Distribution Channels

One disadvantage of the channel of distribution: Producer - Wholesaler - Retailer -Consumer is

• the producer loses control over how the product is marketed

• the profit taken by intermediaries helps to keep prices low

• consumers find it hard to return faulty goods to the firm

A farmer grows vegetables & sells directly to consumers. What is the marketing channel type in this context?

• Direct Marketing Channel

• Indirect Marketing Channel

A computer manufacturer decides to open a chain of shops to sell their products. The reason is:

• it is much cheaper to open and run a chain of shops

• existing shops were prepared to accept lower profit margins

• the manufacturer wants to control the product marketing

If a product, such as an ice cream, is purchased frequently it is likely to be:

• distributed using personal selling

• distributed through many retail outlets

Place in the marketing mix is referring to a distribution

• True

• False

What is the objective of distribution?

• To make the products available in the right place at the right time in the right quantities

• To make the products available in the place at the right time in the large quantities

• To make the products available in the place at the right time in the right quantities

Each party in a distribution channel is called

• Retailer

• Consumer

• Intermediary

• Producer

Retailers focus on 

• Buyers

• Consumers

• Agents

• Intermediary