Shrinkflation and Skimpflation

What is shrinkflation?

• When a manufacturer reduces the size of a product instead of raising the price

• When a manufacturer increases the size of a product instead of lowering the price

• When a manufacturer changes the packaging of a product

• When a manufacturer introduces a new product variant

Why do manufacturers use shrinkflation?

• To make the product more appealing to consumers

• To pass on a price increase to consumers without them realizing

• To reduce production costs

• To increase profit margins

What is the purpose of shrinkflation?

• To keep the item at a familiar price

• To make the product more affordable

• To improve the quality of the product

• To increase consumer satisfaction

What did the French supermarket Carrefour do to raise awareness about shrinkflation?

• Slapped stickers on products accusing manufacturers of shrinkflation

• Reduced the prices of products affected by shrinkflation

• Launched a campaign against shrinkflation

• Boycotted products affected by shrinkflation

What is skimpflation?

• When a manufacturer reduces the size of a product and replaces it with cheaper ingredients

• When a manufacturer increases the size of a product and improves its quality

• When a manufacturer reduces the price of a product and maintains its quality

• When a manufacturer increases the price of a product and reduces its quality

What is an example of skimpflation?

• Reducing the oil content in margarine and replacing it with water

• Increasing the oil content in margarine and reducing the price

• Increasing the oil content in margarine and improving the quality

• Reducing the oil content in margarine and increasing the price

Why do manufacturers engage in skimpflation?

• To make the product more appealing to consumers

• To pass on a price increase to consumers without them realizing

• To reduce production costs

• To increase profit margins

What should consumers pay more attention to in order to spot changes in products?

• The brand name

• The packaging design

• The net weight or net count on the label

• The price of the product

What happens when consumers are not happy with a brand that downsizes its products?

• They continue buying the brand's products

• They boycott the brand's products

• They demand lower prices for the brand's products

• They switch to a different brand

What can consumers do if they don't like a manufacturer's practices?

• Complain to the government

• Start a social media campaign

• Act with their pocketbooks and not buy the brand's products

• Write a letter to the manufacturer