Digital MKT - Basic

Video marketing was also part of ...

• Web 1.0
• Web 2.0
• Web 3.0
• Web 4.0

What does the AIDA model stand for?

• Attention, Interest, Direction, Action
• Awareness, Interest, Desire, Action
• Awareness, Interest, Development, Arrangement
• Awareness, Intention, Direction, Action

To increase website traffic and visibility in search engine results pages through paid and unpaid (organic) methods

• Digital Advertising
• Search Engine Marketing
• Search Engine Optimisation
• Display Advertising

The 4Cs include:

• Customer Solution, Cost, Convenience, Communication
• Cost, Convenience, Creativity, Communication
• Customer Solution, Cost, Collaboration, Communication
• Customer Solution, Cost, Collaboration, Convenience

The AISAS model emphasizes a new feature of the …. on the Internet

• consumer's buying experience
• consumer's experience
• consumer's demand
• consumer's value

What does the third letter in the AISAS model - "S" stand for?

• Search
• Share
• Search Engine
• Save

USP must highlight the ….. for customers

• unique benefit
• unique profit
• unique satisfaction
• unique service

Tangible items that have monetary value and satisfy one’s needs and wants are__________.

• services
• ideas
• concepts
• goods

Intangible items that have monetary value and satisfy your needs and wants are_________.

• promotions
• selling
• services
• ideas

…. is a marketing strategy designed to distinguish a company's products or service from the competition

• Product strategy
• Product differentiation
• Digital Marketing strategy
• Marketing strategy