Meta DMA: Chapter 1 Study Set

How many people around the world use Meta technologies on a monthly basis?

• 100 million

• 1 billion

• 3 billion

• 10 billion

Which Meta technology helps businesses contact customers everywhere and build connections via texts, voice messages and video calls?

• Facebook

• Messenger

• Instagram

• WhatsApp

Which of the following features allow businesses to create and use digital storefronts and sell products using Meta technologies?

• Facebook Stories

• Instagram Business

• Meta Business Suite

• Messenger

What tool allows businesses to develop advertising campaigns aligned with their business goals across Facebook, Messenger, Instagram, and Meta Audience Network?

• Facebook Pages

• Meta Business Suite

• Ads Manager

• Instagram Business accounts

What's the key difference between a Facebook profile and a Facebook Page?

• Profiles are for businesses, Pages are for personal use

• Profiles are for personal use, Pages are for businesses

• There is no difference between the two

• Pages can't be used for any kind of promotion

What is the first step in creating a Facebook Business Page?

• Adding a profile picture

• Creating a Business Profile

• Writing a business description

• Having a personal Facebook profile

What does an Instagram business account provide to businesses?

• Direct access to Facebook advertising

• A shop for selling products

• Insights about audience engagement and performance

• The ability to create GIFs for posts

What type of content can be shared using Instagram Posts?

• Short, immersive videos

• Single or multiple photos and videos

• Long-form Live videos

• Music and audio clips

What feature allows businesses to save and re-use frequently sent messages for quick responses on WhatsApp?

• Greetings

• Quick replies

• Away messages

• Automatic follow-ups

How can businesses encourage customer conversations through Messenger?

• By not using any plugins on their websites

• By avoiding "Send Message" ads

• By using M.me links, website plugins, and ads that click to Messenger

• By solely relying on Facebook posts