TRENDS, 2nd Q.A - TRENDS...

A PEST Analysis is ________________________.

• an assessment of the political, economic, social and technological factors that could affect a business now and in the future.

• covers four elements: political, economic, social and technological factors.

• to understand what external forces may affect your organization and how those factors could create opportunities or threats to your business.

• all of the choices.

The analysis refers to the political factors that help or hinder a business. 

• politics

• political environment

• none of the choices

In your opinion, how will you differentiate SWOT Analysis and PEST Analysis. (3pts)

Things within a business that managers can influence and control (as it relates to SWOT)

• Employee Performance

• Sales Revenue

• Internal Factors

• External Factors

Changes in demographics results in shifting demand away from products, this is classifies as a

• Threat

• Weakness

• Strength

• Opportunity

A company has a strong brand name, this would be a(an)

• Opportunity

• Weakness

• Threat

• Strength

Strengths and Weaknesses in a business as referred to by SWOT analysis

• Poor Planning

• Good Management

• External Factors

• Internal Factors

A company that has been established and successful for 10 years doesn't need to conduct a SWOT

• True

• False

Things outside a business that managers cannot control(as it relates to SWOT)

• Temparature

• Internal Factors

• Weather

• External Factors

A shift in consumer taste, away from the firm's product is considered a

• Social Factor

• Political Factor

• Technological Factor

• Economic Factor