Media Literacy in the 20th Century

What was the first mass media?

• Newspaper

• Radio

• Television

• Internet

Which medium revolutionized literacy?

• Printing press

• Motion pictures

• Radio broadcasts

• Personal computers

What is the term used to describe the concern over access to media?

• Protectionism

• Cultural defensiveness

• Political defensiveness

• Moral defensiveness

Which type of media literacy focuses on analyzing and evaluating media messages?

• Protectionism

• Cultural defensiveness

• Political defensiveness

• Moral defensiveness

What is the term used to describe the reaction of the public to a perceived threat to social norms?

• Protectionism

• Cultural defensiveness

• Political defensiveness

• Moral panic

Which media theorist argued that the way we communicate is more important than what we communicate?

• Marshall McLuhan

• David Buckingham

• Stanley Cohen

• Jay Smooth

What is the term used to describe the set of skills required to use digital media?

• Digital literacy

• News literacy

• Media literacy

• Social media literacy

Which type of literacy focuses on navigating news media and understanding trustworthy sources?

• Digital literacy

• News literacy

• Media literacy

• Social media literacy

What is the term used to describe the influence of social media on democracy?

• Digital literacy

• News literacy

• Media literacy

• Social media literacy

What did Marshall McLuhan theorize about the consequences of any medium?

• The content it delivers

• The scale it introduces

• The popularity it gains

• The technology it uses