Chap 2

1. Which of the following represents a goal for business writers?

• You should concentrate on your feelings in business messages.

• You should get your audience to believe and accept your ideas.

• You should create messages that are lengthy to demonstrate your superior intellect and language skills.

• You should write business messages from your perspective.

2. Business writing should be purposeful. In this context purposeful can best be defined as

• presenting ideas clearly and concisely.

• concentrating on the receiver's perspective instead of your own.

• solving problems and conveying information.

• getting your audience to believe and accept your message.

3. Business writing should be economical. In this context economical can best be defined as

• presenting ideas clearly and concisely.

• concentrating on the receiver's perspective instead of your own.

• solving problems and conveying information.

• getting your audience to believe and accept your message.

4. Business writing should be persuasive. In this context persuasive can best be defined as

• presenting ideas clearly and concisely.

• concentrating on the receiver's perspective instead of your own.

• solving problems and conveying information.

• getting your audience to believe and accept your message.

5. The first phase of the writing process involves analyzing the audience and your purpose for writing, anticipating your audience' reaction to your message, and

• investigating background information.

• composing your message.

• adapting your message to the audience.

• looking for previous company documents on the topic.

6. During the second phase of the writing process, you conduct research,

• clarify the audience demographics, and edit word choices.

• anticipate audience reaction, and adapt the message.

• organize ideas, and compose the message.

• evaluate message effectiveness, and revise as needed.

7. In the final phase of the writing process, check the message for clarity and readability, proofread for errors, and

• evaluate for effectiveness.

• assess the cost in the selected delivery channel.

• solve the problem.

• forward the document to the publishing department.

8. Experts say that writers should spend the most time in the ____ stage of the writing process.

• prewriting

• writing

• revising

• transmission

9. The primary purpose of business writing is typically to inform or persuade; a common secondary purpose is to

• promote goodwill.

• comply with governmental regulations.

• create written documentation.

• avoid lawsuits.

10. Which of the following communication channels is considered the richest medium?

• Written proposal

• E-mail message

• Face-to-face conversation

• Blog posting