Sport and Event Marketing I- Unit 2 Review

(2.01 A) Participating in an exercise class at the local health club is an example of...

• Personal Training

• The Sporting Event

• Sporting Goods

• Sports Information

(2.01 A) When you read a magazine article about a star athlete, you are using the product of

• Sports Information

• Sporting Goods

• The Sporting Event

• Personal Training

(2.01 A) What do the unorganized participants in sports have that the organized participants do not have?

• Professional Status

• Freedom From Rules

• Regulated Teams

• Specific Participation Times

(2.01 A) The National Collegiate Athletic Association (NCAA) and the Professional Golfers’ Association (PGA) are examples of...

• Labor Unions

• Trade Associations

• Governing Bodies

• Parties

(2.01 A) Which of the following is an example of marketing The Sporting Event?

• Jogging in the morning.

• Texting a best buddy.

• Delivering exercise bikes to retailers.

• Running a social media ad for an upcoming NFL game.

(2.01 B) Conferences, seminars, trade shows, team building, theme parties, VIP events, incentive travel are all considered...

• Corporate Events

• Public Events

• Kickbacks

• Private Events

(2.01 B) True or False? A Public Event is free to the public.

• FALSE

• TRUE

(2.01 B) An example of a private event would be...

• A concert.

• Wedding

• A convention.

• A baseball game.

(2.01 B) True or False? Events are produced and consumed at different times.

• TRUE

• FALSE

(2.01 B) Event Marketing can include marketing...

• Sports

• Non-Competitive Gaming

• Consumer-Packaged Goods

• All of the above.