Brands (Ted Talks)

What is a brand?

• A physical product or service

• A set of legal documents

• A unique combination of a name, logo, design, and reputation

• A type of advertising strategy

What is a logo?

• A type of brand stretching

• A symbol or design used to identify a brand or organization

• A type of brand image

• A financial document

What is brand image?

• The price of a product or service

• The way customers perceive a brand

• The legal protection of a brand name

• The advertising budget of a brand

Brand loyalty refers to:

• The number of products a brand sells

• The emotional attachment and repeat purchase behavior of customers towards a brand

• The number of competitors a brand has

• The number of employees in a company

Which of the following is a key factor in establishing brand loyalty?

• Frequent changes in product quality

• Consistent product quality and positive customer experiences

• High prices

• Frequent rebranding

What is brand stretching?

• A brand's attempt to expand its product or service offerings to unrelated industries

• A brand's attempt to shrink its product or service offerings

• A brand's marketing strategy to lower prices

• A brand's attempt to merge with other brands

Brand awareness is best described as:

• The total number of products sold by a brand

• The level of recognition and familiarity consumers have with a brand

• The profit a brand makes

• The number of employees working for a brand