Basics of Marketing

The _______________ is defined as "All people who share similar needs and wants and who have the ability to purchase a given product."

• marketing concept

• product

• marketing mix

• market

The process of planning, pricing, promoting, distributing and selling ideas, goods, and services defines ________________.

• The market

• Marketing Concept

• Marketing Mix

• Marketing

What term defines the idea that a business should satisfy their customers' needs and wants while making a profit?

• product

• marketing mix

• market

• marketing concept

What term is defined by the four marketing strategies used to influence current and potential customers, also known as the 4 P's of Marketing?

• The marketing mix

• Tangible Product

• The marketing concept

• Consumer Market

What term is defined as Tangible and Intangible items that have monetary value?

• Promotion

• Place

• Price

• Product

What term is defined as an essential item to one's survival?

• Consumer

• Service

• Need

• Want

What term is defined as tangible items that have monetary value?

• Goods

• Services

• Wants

• Promotion

Your mother bought a house for you and your family to live in. She bought it because the house is a _____________.

• Want

• Need

• Service

• Promotion

What term is used to describe customers who purchase goods and services for personal use.

• Industrial Market

• Marketing Concept

• Marketing Mix

• Consumer Market

What term is used to describe customers who purchase goods for business use or for resale; also known as Business-to-business (B2B)?

• Consumer Market

• Industrial Market

• Marketing concept

• Marketing Mix