Marketing Vocabulary

The percentage of sales a company has is its

• market share  

• market segment

• market research  

A group of customers of similar age, income level and social group form the

• market share  

• market segment

• market research  

Information about what customers want and need  

• market share  

• market segment

• market research  

Where and how people buy things

• consumer behavior

• consumer profile

• consumer goods

Things people buy for their own use

• consumer behavior

• consumer profile

• consumer goods

Description of a typical customer

• consumer behavior

• consumer profile

• consumer goods

Introduction of a product to the market

• product life cycle

• product range

• product launch  

Length of time people continue to buy a product     

• product life cycle

• product range

• product launch  

Set of products made by a company

• product life cycle

• product range

• product launch  

How much a company thinks it will sell in a period

• sales figures 

• sales forecast

• sales target