Mass Media and Audience Quiz

What is mass media?

• A means of communicating to a large number of people

• A type of social media

• A form of traditional media

• A platform for streaming movies and TV shows

What has led to a huge change in the way people get their information?

• The rise of the internet and social media

• The decline of traditional media

• The increase in newspaper readership

• The popularity of radio shows

Why is it important to understand your audience?

• To reach your audience effectively

• To tailor your message to their needs

• To maximize your chance of success

• All of the above

What is segmentation?

• Breaking down a large audience into smaller subgroups

• Targeting a specific audience

• Tailoring a message to fit an audience

• Researching audience behaviors and attitudes

What is tailoring?

• Making a general message relevant to a specific audience

• Creating personalized content for each individual

• Segmenting an audience based on demographics

• Researching audience preferences

What is the goal of knowing your audience?

• To persuade them to think favorably

• To inform them about what's happening

• To motivate them to take action

• All of the above

What is the purpose of a character sketch?

• To stereotype the audience

• To create a fictional character

• To put yourself in the shoes of the audience

• To visualize the target market

What is the first step in learning about your audience?

• Segmenting the audience

• Tailoring the message

• Doing research

• Creating a character sketch

What was the primary audience for the campaign for the movie 'Despicable Me 3'?

• Generation Z

• Latinx audiences

• Farmers

• Hispanic women

What were the objectives of the campaign for 'Despicable Me 3'?

• To generate social media discussions

• To improve on the global box office take

• To deliver views on social media

• All of the above