Online CM

In order for an organisation to create value and grow, it would need to optimise its supply chain functions and innovate its value chain functions. True or False?

• True

• False

Which is NOT an online marketing tool?

• Content Marketing

• Social Media Marketing

• Email Marketing

• Billboards

Many companies rely on it to inform potential and existing customers of sales, events, discounts, and new products.

• Display ads

• Pay-per-click

• Blogs

• Email marketing

Which is a benefit of online marketing?

• Specialized workforce

• Use of ad blockers

• Measurable

• High competition

Offline Marketing consists of _________

• TV

• Radio

• MRT advertisements

• All of the above

Which is NOT required immediately after you close the deal with your customer?

• Thank you email

• Inform customer on focal contact for future service issues

• Provide discount codes

• Inform customer on feedback needed

TOWS analysis is not an extended framework of SWOT True or False?

• True

• False

Important element(s) in SMART goal setting

• Within your scope

• Provide evaluation means

• Improves the business

• All of the above

Which statement is not true?

• Opportunities and threats are considered external factors

• Mini-mini strategy minimizes weaknesses and attack threats

• Strengths and weaknesses belong to internal factors of your organization

• Maxi-mini strategy use strengths to minimize threats

To be successful in online customer management, one has to

• Support customer when necessary

• Be consistent with a single source of truth

• Increase cost while increasing sales

• Talk to customers only during festive seasons