Public Relations (PR) Quiz

What is the practice of managing the spread of information between an individual or an organization and the public?

• Marketing

• Advertising

• Public Relations (PR)

• Sales

What does a PR manager do?

• Develop and execute PR strategies

• Manage financial accounts

• Handle customer service

• Design marketing campaigns

When should a PR strategy be applied?

• When an organization wants to increase sales

• When an organization wants to manage a crisis

• When an organization wants to improve internal communication

• When an organization wants to develop new products

How should an organization apply a PR strategy?

• By identifying target audience and developing messages

• By focusing on social media marketing only

• By investing in traditional media outlets

• By measuring results before developing messages

What is an important step in developing and executing a successful PR strategy?

• Setting clear goals

• Increasing advertising budget

• Expanding target audience

• Using all available communication channels

What should PR messages be in order to capture the attention of journalists and media professionals?

• Long and detailed

• Irrelevant to the target audience

• Newsworthy or interesting

• Focused on sales promotion