PUBLIC RELATIONS

PUBLIC RELATIONS

University

15 Qs

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PUBLIC RELATIONS

PUBLIC RELATIONS

Assessment

Quiz

Journalism

University

Practice Problem

Medium

Created by

Nilesh Sharma

Used 3+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What is the primary goal of public relations (PR)?

Selling products

Building and managing relationships

Increasing profits

Generating media coverage

2.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What does "ROI" stand for in the context of public relations?

Return on Investment

Reputation Overhaul Index

Reach of Influence

Realistic Outcome Indicator

3.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Who is often considered the "father of public relations" and authored the book "Crystallizing Public Opinion"?

Edward Bernays

David Ogilvy

Al Ries

Ivy Lee

4.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What is the purpose of a press release in public relations?

To advertise a product or service

To create brand awareness

To request interviews with journalists

To inform the public and media about newsworthy events

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What does the acronym "SWOT" stand for in the context of public relations planning? a. b. c. d.

Sales, Website, Outreach, Testimonials

Strengths, Weaknesses, Opportunities, Threats

Strategic, Widespread, Objective, Tactics

Social Media, Website, Outreach, Team

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

In PR, what is "crisis communication"?

Communication during a crisis situation

Promotion of a company's products during a crisis

Handling media inquiries

Managing a crisis in an organization's finances

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What does the term "spokesperson" refer to in public relations?

The person who organizes events

A type of media outlet

A representative who communicates on behalf of an organization

An influential celebrity endorsing a product

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