Brand strategies and product levels

What type of brand strategy is Inditex following?

• Corporate umbrella brands

• Individual brands

• Range brands

• Second brands

What type of brand strategy is Nivea following?

• Corporate umbrella brands

• Individual brands

• Range brands

• Own label (private) brands

What type of brand strategy is Amazon following?

• Corporate umbrella brands

• Individual brands

• Range brands

• Second brands

And here?

• Corporate umbrella brands

• Individual brands

• Range brands

• Second brands

What of the following product attributes is part of the augmented product of a 2 star hotel?

• Bed

• Pilows

• Natural orange juice

• Automatic booking

And the expected product?

• Bed

• Wifi

• Fancy swimming pool

• Bellboy