bs_u3.1 (4-10-23)

bs_u3.1 (4-10-23)

11th Grade

65 Qs

quiz-placeholder

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bs_u3.1 (4-10-23)

bs_u3.1 (4-10-23)

Assessment

Quiz

Business

11th Grade

Medium

Created by

Harshit Shah

Used 2+ times

FREE Resource

65 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A service is a type of product that is...

Inedible

Incredible

Inverted

Intangible

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This orientation focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.

Production Orientation

Sales Orientation

Market Orientation

Societal Marketing Orientation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This marketing philosophy focuses on satisfying customer wants and needs while meeting organizational objectives.

Production Orientation

Sales Orientation

Market Orientation

Societal Marketing Orientation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This marketing philosophy goes beyond a market orientation to include the preservation or enhancement of individuals’ and society’s long-term best interests.

Production Orientation

Sales Orientation

Market Orientation

Societal Marketing Orientation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing is: creating, communicating, delivering, and exchanging offerings that have _______

Quality

Price

Value

Benefit

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is marketing?

Engaging customers and managing profitable customer relationship

Understanding the marketplace and customer needs

Fulfilling needs, wants and demands of customers

All of the above

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Production orientation is

Orientation that focuses on production

Product oriented

Focus is on continuous product improvements

Focus on availability and high affordability

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