bs_u3.1 (4-10-23)

A service is a type of product that is...

• Inedible

• Incredible

• Inverted

• Intangible

This orientation focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.

• Production Orientation

• Sales Orientation

• Market Orientation

• Societal Marketing Orientation

This marketing philosophy focuses on satisfying customer wants and needs while meeting organizational objectives.

• Production Orientation

• Sales Orientation

• Market Orientation

• Societal Marketing Orientation

This marketing philosophy goes beyond a market orientation to include the preservation or enhancement of individuals’ and society’s long-term best interests.

• Production Orientation

• Sales Orientation

• Market Orientation

• Societal Marketing Orientation

Marketing is: creating, communicating, delivering, and exchanging offerings that have _______

• Quality

• Price

• Value

• Benefit

What is marketing?

• Engaging customers and managing profitable customer relationship

• Understanding the marketplace and customer needs

• Fulfilling needs, wants and demands of customers

• All of the above

Production orientation is

• Orientation that focuses on production

• Product oriented

• Focus is on continuous product improvements

• Focus on availability and high affordability

Product orientation is

• Consumers will favor products that are available and highly affordable

• Consumers favor products that offer the most quality, performance, and features.

• Consumers will not buy enough of the firm’s products

• Know the needs and wants of the target markets and deliver the desired satisfactions better than competitors.

Which orientation concept considers business, customers and society in the long-run?

• Marketing concept

• Production concept

• Societal concept

• Selling concept

Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation:

• Sales Orientation

• Societal Marketing Orientation

• Marketing Orientation

• Production Orientation