Unit 4 Get the name right

Coca-Cola is the exception among the four companies because its product is the same everywhere.

• True

• False

Doritos began as a Mexican brand that relocated to the USA.

• True

• False

Before 1998, Unilever had no global ice cream brand.

• True

• False

HSBC used different advertising slogans in different markets.

• True

• False

Coca-Cola has been a global brand for over 100 years.

• True

• False

It is against the rules to transport durian in some places.

• True

• False

Durian is sold in some countries under a different, local-friendly name.

• True

• False

Coca-Cola was made illegal in France for a brief time.

• True

• False

I think importing durian to New York on a large scale would be met with ​ (a)  

I'm sure my country's traditional music would make ​ (b)   at some music festivals abroad.

My grandmother's hand-made clothes would sell like ​ (c)   in Tokyo.

I think if I tried to sell traditional dress from my country, I'd get a cool ​ (d)   abroad, because people in other countries are not used to wearing this type of clothing.

• opposition.
• a splash
• hotcakes
• reception

I think the strong smell of some of our traditional chesses would be ​ (a)   to selling them abroad.

You'd probably come up against ​ (b)   trying to get people to use chopsticks in my country.

For my country's best TV shows to be popular abroad, we'd have to address the ​ (c)   of translation.

People in my country have voiced their ​ (d)   about having too many goods- and new ideas- imported from abroad.

• an obstacle
• a brick wall
• issue
• concern