DMM 4a

It has become the world’s biggest brands

It is the process of creating a slogan from a message and then designing a symbol or logo; that together, will communicate to potential visitors the image of the city along with the features, benefits, and values it has to offer

The sum of the beliefs, ideas, and impressions that a person has of a destination

• It focuses on the individual’s knowledge and beliefs about a

destination’s functional attributes 

It is the central aspect of the Branding process

• This refers to visitation of sites where movies and television programs have been filmed as well as tours to production studios and filmed- related theme-parks.

A world of wonders

Improving  an  image through  marketing

communications efforts is not enough increase arrivals.

It is what the Philippines has.

It should be set in place include streets, highways, effective transport system, airports and seaports, and telecommunications networks.