SEM I 2.02-2.03
Authored by Amber Neely
Other
11th Grade
Used 2+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A person who has an unfulfilled desire and is financially able and willing to satisfy that desire
Target market
Market
Producer
Retailer
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A group of customers identified by their similarities
Target Market
Market
Mass Market
Micro Market
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Designing products that appeals to most buyers
Target Market
Micro Market
Mass Market
Segment marketing
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Designing products for well-defined groups of customers
Target Market
Segment Market
Mass Market
Micro Market
5.
OPEN ENDED QUESTION
3 mins • 1 pt
What are the 4 Market segmentations?
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6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Age, gender, religion, income
Demographic
Geographic
Psychographic
Behavioral
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Lifestyle, Hobby, Values
Deomographic
Geographic
Behavioral
Psychographic
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