Global Marketing Environment

What are the two main components of the marketing environment?

• Microenvironment and macroenvironment

• Economic forces and social forces

• Political forces and legal forces

• Technological forces and ecological forces

Which of the following is an economic force that can affect a company's prosperity?

• Demographic changes

• Interest rates

• Cultural differences

• Climate change

What is culture?

• The combination of values, beliefs, and attitudes possessed by a national group or sub-group

• The general state of national and international economies

• The regulatory environment in which organizations operate

• Concerns regarding climate change and pollution

Which of the following is an example of a political and legal force?

• Interest rates and exchange rates

• Corporate social responsibility

• The European Union

• Conservation of scarce resources

What is the main environmental concern related to the automotive industry?

• Interest rates and exchange rates

• Demographic changes

• Climate change

• Cultural differences

What is the main technological challenge in developing self-driving cars?

• Interest rates and exchange rates

• Hardware constraints

• Cultural differences

• Recognition and response to unusual road situations

What was the major scandal involving Volkswagen Group in 2015?

• Interest rates and exchange rates

• Demographic changes

• Cheating diesel engine emissions tests

• Cultural differences

What is the main reason for developing green technologies in the automotive industry?

• Interest rates and exchange rates

• Demographic changes

• Improving gas mileage

• Environmental concerns

What is the central challenge facing businesses in the current macro environment?

• Interest rates and exchange rates

• Demographic changes

• Climate change

• Sustainability

What grade level is this quiz suitable for?

• Grade 1

• Grade 2

• Grade 3

• Grade 4