Units 1 and 2 Review

A source of diversion engaged in for pleasure

• consumers

• sports agent

• sports

• sports intermediary

Organization that markets an event

• sports marketing

• sports agent

• sports

• sports intermediary

Marketing principles used to market a team

• Sports Marketing

• Sports

• Marketing of Sports

• Marketing thru Sports

An individual that uses a product or service

• Producer

• Customer

• Consumer

• Exchange

Marketing of a non-sports product during a sporting event

• sports

• marketing of sports

• marketing thru sports

• sports marketing

Transaction between a producer and a customer

• producer

• exchange

• consumer

• customer

Intermediary that markets talent and determines an athlete's worth in a market

• sports agent

• producers

• sports

• coach

An individual that supplies a product or a service

• customer

• consumer

• exchanges

• producers

The application of marketing principles to sports and non-sports products through sports

• marketing of sports

• marketing thru sports

• sports agent

• sports marketing

"People" is commonly referred to as the fifth "P" of marketing?

• True

• False