Comm 1400

What is an influencer

What influencer tier has the best engagement rates?

• social economic influencers

• micro influencers

• social media influencers influencers

Which app are influencers the most active on

• Youtube

• Facebook

• Instagram

• Twitter

What total value did the Instagram influencer market reach in 2020?

• 7.9 Billion

• 8 Billion

• 8.1 Billion

• 8.2 Billion

In 2023, the size of the global influencer marketing industry is Forecasted to reach

• 21.1 Billion

• 36.8 Billion

• 87.5 Billion

• No idea

Answer explanation

What percentage of consumers have purchased a product based on a

recommendation from another shopper found online?

• 29%

• 73%

• 93%

• 100%

What percent of people want to be full-fledged content creators? 

• 20%

• 80%

• 40%

• 17%

If you are a celebrity making an instagram post in 2019, about how much money you will make for it?

• $6,875 per post

• $7,985 per post

• $2,740 per post

• $2,085 per post

What year was a turning point for the influencer market for making money?

• 2014

• 2016

• 2009

• 2020

How much do you think Dua Lipa with her 82 million followers, 2 million average Likes,

and engagement rate of 2.7% could be making per instagram post?