Drawing

Which of the following statement is true for creating marketing myopia:

• Airtel is the perfect example related to its market share

• Understanding the needs of the customer than product

• Undermining the customer lifestyle in the digital era

• Becoming a part of the innovation brand

If customer is the king, content is

• Also the king

• The empire

• The minister

• The queen

An orientation in which the consumer is coaxed to buying is

• The production

• The selling

• The product

• The marketing

When all the 4ps are taken into consideration, the orientation is known as

• Marketing orientation

• Product orientation

• Social marketing orientation

• Production orientation

Mouse-trap fallacy happens when

• Managers fail to understand market needs

• Managers fail to understand product needs

• Managers fail to understand promotion needs

• Managers fail to understand business needs

When one company has a better differentiator than the other, it is known as:

• Unique selling proposition

• Competitive advantage

• Unique selling product

• Brand advantage

Between the 4Ps and the perception, there is

• Image and perception

• Image and reputation

• Perception and reputation

• Perception and brand image

The marketers influence the wants based on

• The hierarchy of effects model

• The AIDA model

• The desire – action framework

• The stimulus response feedback

One of the better processes involved in selling is

• ATL selling

• BTL selling

• TTL selling

• Consultative selling

The leaflet distributed for inviting customers to visit kiosk is an example of:

• TTL selling

• BTL selling

• ATL selling

• OTC selling