Purchasing and Consumer Behavior

The categories of age, ethnicity, and income all fall under the rubric of :

• Psychographics

• Benefit segmentation

• Demographics

• Personal traits

The consumer decision making process begins when consumers:

• Recognize a need

• Identify possible solutions

This is the study of consumers and how they make decisions.

• Consumer Behavior
• Industrial Marketing

How a person spends time and resources

• Activities

• Interests

• Opinions

What a person considers important

• Activities

• Interests

• Opinions

What a person thinks of self and the world

• Activities

• Interests

• Opinions

• Consumers actively choose messages which they want to see

• Selective Exposure

• Selective Attention

• Selective Comprehension

• Consumers decide how much attention they would like to give to a message

• Selective Exposure

• Selective Attention

• Selective Comprehension

• Consumers interpret information so it is consistent with their beliefs and values

• Selective Exposure

• Selective Attention

• Selective Comprehension

In Maslow's Hierarchy of Needs, what category is the need for food, water, and shelter?

• Psychological

• Safety

• Love

• Esteem

• Self-actualization