Advertising Features

A short, attention-grabbing phrase to draw the viewer in.

• Headline

• Body

• Image

• Subheading

Smaller titles to organize information.

• Subheadings
• Footnotes
• Images

• Index

Photos or graphics to support the message.

• Headings

• Imagery

• Subheadings

• A call to action

A memorable catchphrase related to the product or service.

• Logo
• Slogan
• Brand name
• Trademark

A prompt that tells the audience what to do next, like "Buy Now."

• Call to Action
• Hyperlink
• Anchor Text
• Meta Tag

Where to find or how to reach the company.

• Contact details

• Subheadings

• Call to action

• imagery

Deals or discounts to entice the audience.

• special offers

• slogans

• Headings

• Testimonials

Positive feedback from customers or experts.

• Subheadings

• Slogans

• Imagery

• Testimonials

Establishing credibility by mentioning expertise or using trustworthy sources.

• Example: "9 out of 10 doctors recommend..."

• Ethos

• Pathos

• Logos

• Repetition

Appealing to emotions, such as happiness or fear, to sway the audience.

• Example: "Don't miss out on the joy of family gatherings."

• Pathos

• Ethos

• Logos

• Alliteration