RTN1 - U1 - Influencer Marketing

Four of the influencers had a good number, but not millions, of subscribers on YouTube. Each was engaged to place at least one sponsored post apiece on each channel.

Find the correct synonyms for the underlined word in the sentence.

• each

• individually

• aside

• all

• separately

Match the following hair conditions with their correct illustrations.

a

b

c

d

e

f

Dandruff

Greasy hair

Split hair

Frizzy hair

Grey hair

Dull hair

If something is a finishing-touch item, it means that ...

• It is the final item to be added to complete something
• It is the first item to be added in a process
• It is an unnecessary item
• It is the most expensive item
• no one should touch the item itself anymore

"The goal was to drive awareness of Pantene's Gold Series Collection, which includes the Curl Defining Pudding."

Which of the following answers has the closest meaning to the phrase "to drive awareness" in this context?

• to create more fame

• to generate more knowledge

• to create more notoriety

• to attract more attention

• to bring more respectability

Draw the brand logo of your favorite shampoo.

Don't overthink, just do it.

Find a phrase in the article that describes "a marketing strategy of informing customers about how one's own brand or product is superior to its competitors".

Find an adjective in the article that means "standing out so as to be seen easily".

"This was a Winfluence campaign, not just an influencer marketing one. It leveraged online influencers, but in a targeted manner with strategic purpose that moved the business forward."

What does the word "leverage" mean in this context?

• To use something to maximum advantage
• To consider something that is significant

• To boost something to a new level

• To balance between two considerable objects

• I love DAV

Imagine this scenario:

You are the Head of the Public Relations Department of a huge company. You are asked to come up with a marketing strategy for the company's newest product.

What is your order of action?

• Plan your missions, goals and objectives.

• Establish certain marketing tactics based on the target audience.

• Put your process into action.

• Evaluate, modify and adjust your plan.

• Conduct research and analysis on the industry and its positioning.

If something is bleeding-edge, it means that it is ...

• new and experimental

• dangerous and unsafe

• modern and contemporary

• fashionable and eye-catching

• trendy and à la mode