101 W4 A

What is the role of the secondary customer in a business transaction?

• A) They directly serve the end-user
• B) They influence the primary customer's satisfaction
• C) They provide funding to the non-profit organization
• D) They manufacture the product

In the context of a software developer selling products to retail stores, who is the secondary customer?

• A) The software developer
• B) The end-user
• C) The chain of retail stores
• D) The non-profit organization

What is the importance of pleasing the secondary customer?

• A) They pay the invoice
• B) They provide funding
• C) They influence the primary customer's satisfaction
• D) They manufacture the product

In a non-profit organization serving people with disabilities, who are the three customers mentioned?

• A) The funding agency, the disabled person, and the parents
• B) The software developer, the end-user, and the retail stores
• C) The employees, the end-users, and the primary customers
• D) The chain of retail stores, the non-profit organization, and the government

What is the significance of meeting the specifications and expectations of both primary and secondary customers?

• A) It ensures product quality
• B) It reduces costs
• C) It increases profits
• D) It leads to customer satisfaction

When a business has multiple product-market sets, what does this imply?

• A) They sell the same product in different markets
• B) They have separate and unrelated businesses
• C) They serve different customer profiles with unique needs
• D) They have no distinct customer profiles

What does "Voice of the Customer" refer to?

• A) Customer complaints
• B) Customer reviews
• C) Customer feedback and expectations
• D) Customer invoices

In an assembly line operation, who is considered the internal customer of station one?

• A) The end-user
• B) Station two
• C) The funding agency
• D) The advertising department

What is the role of the order-fulfillment department in the business process?

• A) To generate leads
• B) To process orders
• C) To manufacture products
• D) To serve end-users

Who are considered employees as customers in a business?

• A) The funding agency
• B) The end-users
• C) The software developers
• D) The workforce of the organization