Marketing is all about the consumption
behavior.
test 1
Quiz
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Other
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University
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Medium
Kivilcim Demir
Used 4+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Marketing is all about the consumption
behavior.
True
False
2.
OPEN ENDED QUESTION
1 min • 1 pt
What is a brand? In max 5 words.
Evaluate responses using AI:
OFF
3.
FILL IN THE BLANK QUESTION
20 sec • 1 pt
How a brand is perceived in the minds of consumers relative to competitors is referred to as______
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
What is the purpose of AIDA in marketing communication?
Assess, Identify, Discuss, Act
Attention, Interest, Desire, Action
Analysis, Improvement, Development, Adaptation
Awareness, Integration, Differentiation, Alignment
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
What are the four elements of the marketing mix, commonly referred to as the "4 Ps"?
People, Price, Production, Place
Product, Promotion, Packaging, Placement
Product, Price, Place, Promotion
Profit, Positioning, Publicity, Production
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Promotion compromises of all the efforts to communicate your brand value to customers. This includes personal selling, social media presence, PR, CSR as well as all the advertisements endeavours.
True
False
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which stage in the product life cycle is characterized by slow sales growth, and competitors entering the market?
Introduction
Growth
Maturity
Decline
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