Data-Driven

What is MAU?

• Monthly Active Users

• Marketing Analysis Unit

• Monthly Application Usage

• Minimum annual users

Seven Starling had 1800 users on its 1st month, and 1550 on their 2nd month. What was their Churn Rate for that month?

What is this?

• User Flow

• Funnel

• Solution Map

• Journey Map

Conversion rate is the % of users who purchased the product.

• True

• False

Which of these are User Engagement Metrics?

• Session Duration

• Bounce rate

• Screens per session

• All of the above

What is the primary purpose of A/B testing?

• To determine the alphabetically superior product name.

• To analyze the visual aesthetics of a website.

• Comparing 2 versions of a product to see which one performs better w/users.

• To calculate the average age of customers.

What is Google Data Studio ?

• Google's e-commerce platform for online shopping.

• The database that stores Google Cloud's data.

• A data visualization tool

• A virtual reality gaming platform developed by Google.

Can you connect Google Analytics with an Amazon Web Services (AWS) hosted site?

• True

• False

What is the difference between ASO and SEO?

• ASO is for Android, and SEO is for iOS.

• ASO is for apps, SEO for webapps

What tool can this be?

• Google Analytics

• Semrush

• Hotjar

• Sentry