Above the Noise - YouTube Influencers

What type of product was Myles “advertising” at the beginning of the video?

• Hair conditioner

• Beard Oil

• Shaving Cream

• Nike

What is Myles trying to find out by attending the Vidcon?

• How to become a YouTube incluencer?

• Why is Ms. Weldon not on social media?

• Can you trust what is on YouTube?

• Who is the most famous influencer?

Do the people interviewed believe YouTubers sometimes make things up?

• They never make things up?

• The always make things up.

• Everything you see on YouTube is factual.

• Sometimes what you see on YouTube is not true/

How much money combined did the top 10 YouTubers make in 2017?

• 12 million dollars

• 220 million dollars

• 2 billion dollars

• 120 million dollars

Do companies always pay money for YouTubers to promote their products?

• Yes

• No

Ingrid Nilsen, a top beauty and lifestyle YouTuber, promoted what type of product for Dove?

• Dry Shampoo

• Body Wash

• Facial Cleanser

• Shampoo

What do influencers possess that advertisers can’t?

• Reality

• Honesty

• Beauty

• Aunthenticity

What celebrity does Myles mention that Dove could pay to promote its product?

• Olivia Rodrigo

• Taylor Swift

• Sophie Turner

• Zendaya

According to a study sponsored by Google, four in 10 YouTube subscribers between the ages of 18 to 34 said their favorite influencer understands them better than their friends?

• True

• False

According to Myles in order to be successful, influencers must keep their viewers

• attention

• interest

• respect

• trust