You have been asked to locate secondary data for your small organization's research needs. Which of the following is NOT a common source for this type of research?

Managing Marketing Information

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Business
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University
•
Medium
Tran HL)
Used 10+ times
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18 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
the U.S. Small Business Administration
the U.S. Census Bureau
competitors' Web sites
online surveys
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To address concerns about the misuse of research study findings, several highly regarded marketing associations have developed ________.
customer relationship management guidelines
behavioural targeting "Do Not Track" lists
chief privacy officer job descriptions
codes of research ethics
bans against using data collected through online surveys
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of a research plan?
To publish research findings
To secure funding for the project
To outline the research objectives and methods
To summarize the literature review
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT typically included in a research plan?
Research questions or hypotheses
Data analysis results
Data collection methods
Ethical considerations
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary goal of Customer Relationship Management (CRM)?
To acquire new customers
To increase short-term profits
To build and maintain strong customer relationships
To reduce operational costs
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a key component of CRM software?
Sales automation
Customer data analytics
Employee training
Marketing automation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a primary research approach used in marketing research
Surveys
Content analysis
Observational research
Secondary data analysis
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