Managing Marketing Information

Managing Marketing Information

University

18 Qs

quiz-placeholder

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Managing Marketing Information

Managing Marketing Information

Assessment

Quiz

Business

University

Medium

Created by

Tran HL)

Used 10+ times

FREE Resource

18 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

You have been asked to locate secondary data for your small organization's research needs. Which of the following is NOT a common source for this type of research?

the U.S. Small Business Administration

the U.S. Census Bureau

competitors' Web sites

online surveys

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt


To address concerns about the misuse of research study findings, several highly regarded marketing associations have developed ________.


customer relationship management guidelines

behavioural targeting "Do Not Track" lists

 chief privacy officer job descriptions

codes of research ethics

bans against using data collected through online surveys

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of a research plan?

To publish research findings

To secure funding for the project

To outline the research objectives and methods

To summarize the literature review

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT typically included in a research plan?

Research questions or hypotheses

Data analysis results

Data collection methods

 Ethical considerations

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of Customer Relationship Management (CRM)?

 To acquire new customers

To increase short-term profits

To build and maintain strong customer relationships

To reduce operational costs

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a key component of CRM software?

Sales automation

 Customer data analytics

Employee training

Marketing automation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a primary research approach used in marketing research

Surveys

Content analysis

Observational research

Secondary data analysis

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