MKT 1-2 The Marketing Functions

What is the role of marketing?

• To increase profits
• To connect brands to fans
• To develop new products
• To create brand loyalty

According to Jeff Bezos, what is a brand for a company?

• A logo or symbol
• A marketing strategy
• A reputation for a person
• A customer base

What is marketing ultimately about?

• Connecting a business to its target market
• Generating sales
• Creating brand awareness
• Designing promotional materials

What is the ultimate goal of marketing?

• To connect a business to its target market
• To increase market share
• To create brand awareness
• To generate sales

What does the marketing concept focus on?

• Understanding customer needs and wants
• Maximizing profits
• Expanding into new markets
• Creating innovative products

Who did Jeff Bezos say is in charge of a company's social media?

• The marketing team
• The CEO
• The competitors
• The customers

Who gets to decide if a company is solving their problems or not?

• The customers
• The employees
• The competitors
• The CEO

What does the marketing concept begin with?

• Developing new products
• Expanding into new markets
• Analyzing and identifying customer needs and wants
• Creating a marketing strategy

What did Jeff Bezos say about a brand?

• It is a logo or symbol
• It is a customer base
• It is a marketing strategy
• It is what people say about you when you're not in the room

What are profits considered as?

• A marketing strategy
• A measure of customer satisfaction
• A by-product of solving a problem
• The main goal of a business