MARKETING MANAGEMENT

What are the four main functions of marketing?

• a) Advertising, sales, production, finance

• b) Product, price, promotion, place

• c) Research, development, distribution, pricing

• d) Market analysis, customer service, logistics, branding

Which of the following is an example of a macro-environmental factor?

• a) Competitive rivalry
  
  
  

• b) Consumer preferences

• c) Economic conditions

• d) Supplier relationships

What is the primary objective of a marketing campaign that aims to increase brand awareness?

• a) Generate immediate sales

• b) Build customer loyalty

• c) Enhance product features

• d) Create brand recognition

What are the components of the marketing environment?

• a) Internal and external
  
  
  

• b) Micro and macro

• c) Primary and secondary

• d) Promotional and operational

What is market segmentation?

• a) Selling products in multiple international markets

• b) Dividing a market into distinct groups of customers with similar needs and characteristics

• c) Conducting surveys to understand consumer preferences

• d) Increasing the price of a product to maximize profits

Which of the following is a demographic segmentation variable?

• a) Psychographics
  
  
  

• b) Lifestyle

• c) Age

• d) Usage rate

Geographic segmentation is based on:

• a) Income levels
  
  
  

• b) Psychographic characteristics

• c) Physical location or region

• d) Consumer attitudes

What is the purpose of market segmentation?

• a) To increase production costs
  
  
  

• b) To target the entire market

• c) To identify profitable and distinct customer groups

• d) To eliminate competition

What type of segmentation divides the market based on customers' values, interests, and lifestyles?

• a) Demographic segmentation
  
  
  

• b) Psychographic segmentation

• c) Geographic segmentation

• d) Behavioral segmentation

Which stage in the consumer decision-making process involves recognizing a need or problem?

• a) Evaluation of alternatives

• b) Post-purchase evaluation

• c) Information search

• d) Problem recognition