Brands and Marketing 2

Brands and Marketing 2

Professional Development

8 Qs

quiz-placeholder

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Brands and Marketing 2

Brands and Marketing 2

Assessment

Quiz

English

Professional Development

Easy

Created by

Lorena Lomoro

Used 5+ times

FREE Resource

8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Market research suggests that we need to change our

______________ to appeal to younger customers.

image

growth

base

2.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Although we have built up an excellent ___________ of clients, we still need to attract new accounts.

history

base

market

3.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Our fast ____________ means that we have a high profile in the industry.

history

placement

growth

4.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

The interactive marketing campaign has been successful as customer ______________ has increased dramatically.

engagement

awareness

image

5.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Rather than take a cautious ___________, we need to be bold and innovative.

business

image

approach

6.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

The bank has refused our request for a further overdraft because of our bad repayment ___________.

image

history

base

7.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Brand stretching would help us ___________ into new markets.

develop

venture

approach

8.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Older consumers tend to be _____________ to brands, whereas younger ones are more likely to switch.

loyal

interactive

careful