Brands and Marketing 2
Quiz
•
English
•
Professional Development
•
Easy
Lorena Lomoro
Used 5+ times
FREE Resource
8 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
45 sec • 5 pts
Market research suggests that we need to change our
______________ to appeal to younger customers.
image
growth
base
2.
MULTIPLE CHOICE QUESTION
45 sec • 5 pts
Although we have built up an excellent ___________ of clients, we still need to attract new accounts.
history
base
market
3.
MULTIPLE CHOICE QUESTION
45 sec • 5 pts
Our fast ____________ means that we have a high profile in the industry.
history
placement
growth
4.
MULTIPLE CHOICE QUESTION
45 sec • 5 pts
The interactive marketing campaign has been successful as customer ______________ has increased dramatically.
engagement
awareness
image
5.
MULTIPLE CHOICE QUESTION
45 sec • 5 pts
Rather than take a cautious ___________, we need to be bold and innovative.
business
image
approach
6.
MULTIPLE CHOICE QUESTION
45 sec • 5 pts
The bank has refused our request for a further overdraft because of our bad repayment ___________.
image
history
base
7.
MULTIPLE CHOICE QUESTION
45 sec • 5 pts
Brand stretching would help us ___________ into new markets.
develop
venture
approach
8.
MULTIPLE CHOICE QUESTION
45 sec • 5 pts
Older consumers tend to be _____________ to brands, whereas younger ones are more likely to switch.
loyal
interactive
careful
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