PUBLIC SPEAKING

What does SEO stand for in digital marketing?

• Search Engine Organization

• Search Engine Optimization

• Social Engagement Outreach

• Sales Enhancement Opportunity

Which of the following is NOT a social media platform commonly used for marketing purposes?

• Facebook

• Instagram

• Twitter

• SEO

What is the primary goal of email marketing?

• Increasing website traffic

• Building brand awareness

• Generating leads and sales

• Providing customer support

What is the term for paid advertising on search engines like Google, where advertisers bid on keywords to display their ads?

• Content marketing

• Display advertising

• Pay-per-click (PPC) advertising

• Affiliate marketing

What is the purpose of A/B testing in digital marketing?

• Creating more content for social media

• Comparing the performance of two different marketing strategies

• Analyzing competitor websites

• Tracking customer support requests

What is a "conversion" in the context of digital marketing?

• A website visitor

• A social media follower

• A user who takes a desired action, like making a purchase or signing up for a newsletter

• An email subscriber

Which metric measures the percentage of people who visit a website and then leave without taking any action?

• Bounce rate

• Click-through rate (CTR)

• Conversion rate

• Impressions

What is the purpose of content marketing in digital marketing strategy?

• To create entertaining videos for social media

• To improve website design

• To attract and engage an audience by providing valuable and relevant content

• To manage online advertising campaigns

What is the term for the practice of using ethical techniques to improve a website's visibility in search engine results?

• Black hat SEO

• Gray hat SEO

• White hat SEO

• Blue hat SEO

In the context of digital advertising, what does ROI stand for?

• Return on Investment

• Reach of Impressions

• Rate of Inquiries

• Ratio of Online Interactions