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Digital Marketing Basics

Authored by Layla Davis

Other

9th - 12th Grade

Used 6+ times

Digital Marketing Basics
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22 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What year is considered the birth of digital marketing?

1990

2000

2005

2010

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Businesses started leasing billboards in what year to reach a larger audience?

1920s

1860s

1950s

2000s

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The introduction of Google AdWords in 2000 revolutionized digital marketing in which way?

It introduced pay-per-click advertising.

It introduced social media advertising.

It introduced email marketing.

It introduced affiliate marketing.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What year did companies start investing in marketing departments?

1920s

1890s

1960s

2000s

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which element of the marketing mix refers to the activities and techniques used to communicate and promote a product or service?

Product

Price

Place

Promotion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which component of the marketing mix refers to the physical location or online platform where a product or service is made available to customers?

Product

Price

Place

Promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which element of the marketing mix involves designing and developing products or services that meet the needs and wants of customers?

Product

Price

Place

Promotion

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