DBM I

DBM I

University

10 Qs

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DBM I

DBM I

Assessment

Quiz

Arts

University

Practice Problem

Hard

Created by

Justinas K

Used 6+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

After people identify the need (problem), they

Evaluate decisions

Buy the product/service

Gather information

Share the information

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

a visual story of customer interactions with your brand is called:

Costumer dream

Costumer persona

Costumer journey

Costumer segment

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

In digital world, 4P model is changed to

4c

7p

7e

4e

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of these is not linked with the use of mobile phone

Sitting on the couch at home

Creates content frequently

Easily distracted by the environment

Standing in line

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

How the moment when users turn to a device to learn something, do something, discover something, watch something, or buy something is called?

Moment of truth

Micro moment

Moment of power

Costumer moment

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The feeling people feel due to fast pace of information and social networks

BOFO

YOLO

JOMO

FOMO

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the most common segmentation type used in digital markets?

Psychographic

Demographic

Mixed type

Behavioural

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