Advertisment Conventions & Propaganda Techniques

Which of the following typically appears at the bottom of an advertisement?

• Headline
• Slogan
• Body Copy
• Contact Info
• Brand Logo

What is the main text of an advertisement called?

• Headline
• Sub-head
• Body Copy
• Slogan
• Brand Logo

Which element in an ad highlights the product's main benefit?

• Slogan
• Headline
• Sub-head
• Visual
• Image Caption

In print advertising, what is intended to grab the viewer's attention first?

• Visual
• Headline
• Slogan
• Body Copy
• Call-to-Action

Which of the following is a brief, catchy phrase to remember the product?

• Headline
• Slogan
• Body Copy
• Tagline
• Sub-head

An image that supports the main message of the ad is referred to as?

• Pictogram
• Visual
• Infographic
• Caption
• Logo

Which element offers more detailed information about the product?

• Headline
• Slogan
• Body Copy
• Call-to-Action
• Sub-head

What is the purpose of a Call-to-Action (CTA) in an advertisement?

• Entertain
• Inform
• Persuade
• Prompt a response
• Describe

Which of the following is NOT typically a language feature in ads?

• Alliteration
• Personification
• Imagery
• Clichés
• Anecdotes

Which term refers to the use of "new", "improved", or "best" in advertisements?

• Weasel Words
• Exaggeration
• Puffery
• Loaded Language
• Simplicity