CCO - CHAP 1

Business communication sees communication primarily as a 'social glue'.

• T
• F

Corporate communication focuses primarily on studying different forms and functions of communication.

• T
• F

Corporate communication represents a framework for various disciplines concerned with organizational communication.

Corporate communication should be understood as one of the disciplines dealing with organizational communications, such as business or management communication.

• T
• F

Corporate communication usually takes over the task of coordination of brand architecture.

• T
• F

In relation to which of the following entities could the term corporate communication be applied?

• Regions as brands
• Profit organizations
• All above
• Political parties

Marketing communication discipline follows the unitary approach to organizations.

• T
• F

Organizational communication discipline looks at organizations from the perspective of their dual nature – as a community of individuals and a social actor.

• T
• F

The basic idea of corporate communication deals with the synchronized approach to communication of an entity as a whole.

• T
• F

The field of organizational communication is concentrated on internal aspects of organizational communications.

• T
• F