
MM1-PRELIMINARY EXAM

Quiz
•
Business
•
University
•
Hard
JOHN BALTAZAR
FREE Resource
50 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
Geographic segmentation
Psychographic segmentation
Behavioral Segmentation
Demographic Segmentation
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.
Geographic Segmentation
Psychographic Segmentation
Behavioral Segmentation
Demographic Segmentation
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.
Marketing
Marketing Mix
Market Segmentation
Management
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach.
Gender
Income
Age
Benefit
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Why is customer satisfaction important to a business?
customers will become repeat buyers
customers will be happy
customers are stakeholders
customers are never satisfied
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Segmenting markets on the basis of personality, motives, lifestyles, and geodemographics
Psychographic segmentation
Geographic segmentation
Demographic segmentation
geodemographic segmentation
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following best describes a target market?
Close competitors of a business
The people who buy a business's products
Groups that do not buy a business's products
The individuals at whom a business's marketing strategies are aimed
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