PBM September IBC

Meta can help spend your money more efficiently when you set a daily budget rather than a lifetime budget.

• True

• False

A higher budget will usually produce:

• A higher reach and fewer daily results.

• A lower reach and more daily results.

• 
  

  A lower reach and fewer daily results.

• A higher reach and more daily results.

Which has some of the most options to optimize ad placements?

• Advantage+ placements.

• Manual placements.

• Feed placements.

• Audience reach.

Potential reach is:

• A metric that shows you how much you may need to increase your budget to get the results you want.

• An estimation of the potential number of people your ads could reach.

• An estimation of the potential number of people your ads could reach.

Experimenting with the scheduling and placement of your ads can give you better insights about how different variables affect your ad performance.  

• True

• False

People can use WhatsApp to get in touch with one another anywhere and at any time via free and secure text messages or voice and video calls.

• True

• False

Which of the following should a business have ready when they create a new Facebook Page?  There is more than one answer.

• A. Profile picture and cover photo

• B. Business name and category

• C. Contact information

• A. and B.

• A. B. and C.

What methods can a business use to encourage community participation on a Page?  There are two.

• A. Create Page posts that are relevant to the audience

• B. Provide information in the About section

• C. Create a community around common interests, causes, issues or activities

• D. Manage push notifications, post updates and upload photos and videos from a community

• A. and D.

WhatsApp is only for payment.

• True

• False

It is important to connect with customers.

• True

• False