distribution channel

State the type of market exposure that applies for Hershey chocolate products.

• Intensive distribution

• Selective distribution

• Exclusive distribution

• Direct distribution

____________ is a distribution system that involves territorial protection for authorized dealers.

• Exclusive distribution

• Intensive distribution

• Direct distribution

• Indirect distribution

Of the following intermediaries, which one is an agent?

• Brokers

• Retailers

• Wholesalers

• Transportation company

The three basic functions channel intermediaries perform are:

•       Transactional, logistical, facilitating

•       Promoting, distributing, bulk-breaking

•        Contacting, negotiating, ownership

• Financing, mediating and storing

This is a type of retail store that offers a wide variety of selections.

• Department store

• Factory outlet

• Convenience store

• Specialty store

Producers benefit from using intermediaries because they _________.

• Bring a fresh point of view to strategy development

•         Offer greater efficiency in making goods available to target markets

• Eliminate risk

•          Are generally backlogged with orders

This is the ability of the manufacturer to adapt to changing conditions.

•       Degree of control desired

•       Channel flexibility

• Total distribution cost

• a.       Distribution coverage

State the type of market exposure that applies for Apple products.

•   Intensive distribution

•        Selective distribution

•       Exclusive distribution

•        Indirect distribution

  
  

These are two or more outlets that are commonly owned and controlled.

•       Voluntary chains

•        Corporate chains

•       Retailer cooperatives

•       Franchise organizations

This involves the wholesaler buying in larger quantity and breaking into smaller lots for its customers.

•       Warehousing

•       Bulk-breaking

•       Wholesaling

•        Transportation