NTU - CRO Training

How long you should continuously run your experiment for?

• 7 Days

• 14 Days

• 21 Days

• 28 Days

There are two types of analysis before we work on formulating hypothesis.

What are they?

• Quantitative & Qualitative Analysis

• Antispeculative & Statistical Analysis

• Prescriptive & Descriptive Analysis

• Immunoreactive & Unconstructive Analysis

What is NOT an eaxmaple of Qualitative Analysis?

• Hotjar Website Heatmap

• Google Analytics Report

• User Interview

• Website Mouse Movement Recording

If you have developed an entirely new landing page and would like to conduct an experiment on this new landing page against the current one, which experiment type would best be suitable for this?

• A/B Test

• Split Test

• Multivariant Test

• A/A Test

Calculate Return on Investment:

Cost of Bumble's Premium is S$55/Month.

Within that same Month.

You have swiped over 1,500 people.

You have matched with 50 people.

You went on dates with 3 people.
One of your dates had paid for your meal for two. The total bill was S$150.

What is your return on investment for the month? (Answer in 2 decimal points)

WHAT IS "ICE" in Prioritization Matrix?

• Importance

  Certainty

  Ease

• Incremental

  Confidence

  Ease

• Impact

  Confidence

  Ease

• Incremental

  Certainty

  Ease