Sponsorships & Endorsements

The underwriting an event for the purpose of gaining positive association for the brand with the event, the participant, and/or attendees

• Endorsement

• Sponsorship

• Publicity

• Promotion

A business that gives money or donates products to another person, organization, or event in exchange for publicity

• Donor

• Advertising

• Corporate sponsor

• Sales

Sponsorship plays a minor role in professional athletics.

• True

• False

Social media is expected to be an important part of the development of advertising on mobile devices

• True

• False

Companies sponsor an event

• to increase sales and profits

• to enhance their image

• to enter new markets or a niche market

• all of the above

Which of the following is not true about endorsements?

• The endorser must use the product he/she endorses

• Endorsements must include truthful opinions and beliefs of the endorser.

• Endorsements may not contain any deceptive or misleading

• If the product changes in any way, the endorser can still be a spokesperson even if he/she does not use the new product.

This occurs when an individual or business provides products, services, or financial support for a sports team or an event.

• distribution

• project management

• endorsement

• sponsorship

The endorser must have real experience with the product.

• True

• False

Young people are more likely to use products endorsed by celebrities they identify with

• True

• False

Which of the following is NOT an advantage of endorsements?

• Endorsements are very expensive to the sponsoring company

• Consumers tend to believe celebrities, especially those who are chosen for their positive public image

• Fans are less likely to turn off a commercial that features a celebrity

• Consumers buy products endorsed by celebrities