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Unit 2 Review
Quiz
•
Business
•
12th Grade
•
Medium
+7
Standards-aligned
Kameron Kalolo
Used 10+ times
FREE Resource
22 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Geographic segmentation includes...
Location
Age, income, etc.
Values, morals, opinions
Customer behaviors
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Coca-Cola advertises to everyone. This is an example of...
Segmentation
Positioning
Mass marketing
Niche marketing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Blake agrees with recycling. Which type of segmentation does this fall under?
Demographics
Geographics
Psychographics
Behavioral
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Market segmentation
For everyone
For certain groups of people
Advertise to >1,000 people
Advertise to <1,000 people
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Demographics
Segmented by location
Segmented by values, morals, opinions
Segmented by customer behaviors, such as purchasing preferences
Segmented by age, income, etc.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Izzy is loyal to Starbucks.
Demographic
Geographic
Psychographic
Behavioral
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The O in SWOT represents
Strengths
Weaknesses
Opponents
Opportunities
Tags
CCSS.RI.11-12.8
CCSS.RI.9-10.7
CCSS.RL.11-12.8
CCSS.RL.8.7
CCSS.RL.9-10.7
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