Public relations

An efficient public relations function is one that solely builds effective relations with the external public.

• True

• False

Which of the following best describes the primary goal of public relations?

• Generating immediate sales and revenue.

• Creating a positive image and reputation for an organization.

• Conducting market research to identify target audiences.

• Developing internal communication strategies for employees.

which of the following Public relations strategies would be most effective for managing crisis situation?

• Issuing a public Apology and taking responsibility for the situation

• Ignoring the crisis and hoping it will go away

• blaming external factors for crisis and avoiding accountability

• deleting negative comments and post in social media

Public relations build good relations with the organization's various publics by obtaining favorable publicity, building a sound corporate image and handling or heading off unfavorable rumors, stories and events.

• True

• False

What are the elements related to public relations?

• Planned, sustained, delibarate and communicative

• Effective, controllable and persistent

• Consistent, cheap and reliable

Unlike advertising, where businesses pay for visually Ads to be published, public relations focuses on building relationships, earning trust, and gaining media coverage to influence public opinion indirectly.

• False

• True

Which one of the following is not the key characteristic of Public relations?

• Various parties

• Builds exposure

• Management philosophy

• Routine activity

Public relations is less expensive compared to advertising.

• True

• False

Question: what is the main difference between public relations and marketing?

• Public relations focuses on building relationships, while marketing focuses on selling products

• Public relations is only used by non-profit organizations, while marketing is used for profit organizations

• Public relations is subset of marketing

• public relations is more expensive than marketing

Public relations uses ...... events to achieve its purpose.