ISSUES IN SERVICE MARKETING

What is the process of delivering services called?

• Service Delivery
• Service Mapping
• Service Blueprint
• Service Orientation

What is the extended marketing mix for services called?

• 7 Ps
• 6 Ps
• 4 Ps
• 5 Ps

What is the process of promoting services through communication channels called?

• Personal Selling
• Advertising
• Sales Promotion
• Service Selling

What is the process of selling services through personal interaction called?

• Advertising
• Service Selling
• Sales Promotion
• Personal Selling

What are the challenges faced in the distribution of services called?

• Service Blueprint
• Service Mapping
• Service Delivery
• Distribution Challenges

What is a visual representation of the service process called?

• Service Blueprint
• Service Mapping
• Service Orientation
• Service Delivery

What is the process of identifying and managing employees for better service called?

• Service Delivery
• Service Blueprint
• Service Orientation
• Service Mapping